Discover the Arganiers valley, better known as the Souss valley, of which Taroudant is the jewel. Protected by 130 towers and thick ramparts, this “little Marrakech” charms visitors with its traditional atmosphere, particularly in its colourful souks.
60% rural, the valley reveals a succession of farming villages, notably around Aoulouz, a town set against the Anti-Atlas. Here, daily life follows the rhythm of the land, orchards, and age-old traditions. Meeting these rural communities offers an authentic journey into the heart of Morocco.
Among the valley’s highlights, the Tioute palm grove offers a cool, green respite. It can be explored by donkey, among date palms and olive trees, before visiting an argan oil cooperative where women carry on an ancestral craft. This precious oil, emblematic of the region, is prized for both its culinary and cosmetic properties.
The valley finally opens onto the Atlantic Ocean and extends to Agadir, a seaside resort known for its long golden beaches and sunny climate year-round. Between mountains, oases and coastline, the Souss valley embodies the full diversity and richness of Morocco.
