Food Lab: reinventing culture

Aït Ben Haddou appears like a golden mirage, set between desert and mountains. As you approach the ksar, you sense an ancient, almost sacred presence: that of the generations who built these rammed-earth walls, shaped by wind and time. Every lane tells a story. You can almost still hear the footsteps of the caravans that once linked Marrakech to the Sahara, the murmur of spice traders, the ...

The old mellah, its crumbled walls, its silent alleyways… The visit had barely ended when we set off down a small path through the valley. Our guide Fouad led the way, following irrigation canals, winding between almond trees in bloom. The air was scented with fresh almonds and damp earth. The calm, almost sacred, deepened the sense of mystery. Around a bend, an old man appears ...

After five hours on the road from Dar Ahlam, the scenery shifts. The track gradually fades, swallowed by the ochre immensity of the desert. The wind lifts grains of sand like golden mist. And suddenly, in the hollow of the Iriki lake dunes, the camp appears. Just for us. The silence is total, almost sacred. The sun sinks slowly, stretching the shadows, setting the horizon ablaze. A ...